Vertical/Horizontal

We’ve been paying particular attention to what other magazines have been doing with vertical and horizontal orientations. Moving to dual-orientation is a big step that demands a lot of investment because ALL your pages have to reflect your choice — you can’t throw a dual-orientation page in a magazine full of single-orientation articles.

I did, however, notice that Fast Company has decided to make their own rules on the vert/horiz thing — although they’re a vertical-only publication, they’re not afraid to ask their readers to turn the iPad on its side when a layout deserves horizontal.

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One Comment on “Vertical/Horizontal

  1. Personally, I’m okay with asking the readers to flip the iPad around once in a while if there’s anything that would REALLY work much better in horizontal. I’ve seen that National Geographic is doing this, too.

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