We’ve been paying particular attention to what other magazines have been doing with vertical and horizontal orientations. Moving to dual-orientation is a big step that demands a lot of investment because ALL your pages have to reflect your choice — you can’t throw a dual-orientation page in a magazine full of single-orientation articles.

I did, however, notice that Fast Company has decided to make their own rules on the vert/horiz thing — although they’re a vertical-only publication, they’re not afraid to ask their readers to turn the iPad on its side when a layout deserves horizontal.


One thought on “Vertical/Horizontal”

  1. Personally, I’m okay with asking the readers to flip the iPad around once in a while if there’s anything that would REALLY work much better in horizontal. I’ve seen that National Geographic is doing this, too.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s