The value (and cost!) of an advertiser link

In Adage.com: What a Hotlink Costs Advertisers in Magazine iPad Editions

This definitely surprised me. Conde Nast charges $5,000 to activate each web address from a print ad. Granted, these are print ads that we assume are being included in the iPad version at no extra cost otherwise.

The roundup in the article: Conde Nast charges for the links. Time includes one free link. Hearst includes all links free. Food for thought.

There’s also some interesting info on the prices of ads (both static and interactive) in Hello! Canada here: Say Hello! to the new iPad edition of Hello! Canada

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