Viewer app styles in the Apple Newsstand store
We often refer to our digital edition as ‘the app,’ and that works perfectly well for our purposes. But if you want to get technical, the issues themselves are called ‘folios’ or ‘issues,’ while the ‘app’ part of our product is the Viewer in which users browse, download, purchase, and view our issues.
Most publishers are still getting their feet wet, using the most basic type of Viewer layout. But many are getting creative about designing ways to navigate between issues and integrate calls to action for subscription and new issue sales.