Zinio promoting single articles in themed content collections
While far from perfect, Zinio is promoting its magazines to new readers and, at the same time, edging closer to a curated or single-issue mode of sales with Content Collections.
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Magazine publishers will have to agree to the sale of individual articles in order for Zinio to offer collections as a freestanding product. Those discussions are underway, Mullen said.
The Content Collections are also not yet available directly through the Zinio iOS or Android apps, mainly due to Apple’s requirements regarding in-app purchases.
Despite these current limitations, this model presents some thought-provoking possibilities. Mullen said in the future, Zinio would like for readers to create their own collections of articles and share them with others.