The Economist on lean-back consumption

There is a very interesting slideshare from The Economist (which has enjoyed great success with their iPad edition), dealing with the changes in consumption and advertising interaction that tablet editions support. While other sources decry tablet editions for being less-than-web, this slideshare is about the market for a more relaxing, more intellectual, lean-back experience that draws new audiences.

View the slide presentation here:

Lean Back 2.0, from The Economist

Some screenshots from the presentation:







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