Huffington tablet mag starts out paid, switches to free

Capitalnewyork.com post: Huffington makes her tablet magazine free, after five issues

For revenue, Huffington will now rely solely on advertising. Its launch sponsor was Toyota, and its goal from the outset has been to create a “display-ad-rich environment,” as O’Brien put it at the time of the launch, for blue-chip brands that wouldn’t necessarily mesh with the deluge of breaking news items, blog posts and splash headlines that make up the main Huffington Post website.

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