Google drops the curtain on search term referrers
‘Not Provided’ will force innovation.
Farewell to descriptive referrers! Google has extended the wall behind which it has been hiding search terms from signed-in users to all searches. This is going to change the structure of the SEO marketing business, particularly where it comes to real engagement KPIs over search term volume, and perhaps more moves towards Adwords investment to get keyword information. I can’t help hoping that a side effect of reduced knowledge about keyword success might be better, more natural copy.
Searchengineland has published an interesting overview of industry opinions.