As a consumer, I do not like tapes much and certainly would never choose them over vinyl. I hardly ever listen to the tapes I have. I guess portability is a plus, but not so much I’ve bothered to buy a walkman. And yet, this part is super important to independent musicians…
As tempting as it may be to dismiss cassettes as another display of analog hipsterism, the mini-trend has very real, practical benefits for budding artists like Molholt, who releases music on a tape-only label called Endless Daze. For one thing, they scratch a simple economic itch. For about $2 apiece, tapes can be produced in small quantities much more quickly than vinyl records, whose own resurgence has slammed pressing plants with so much demand that a new record can take up to six months to turn around. And unlike with vinyl, musicians can produce new copies of cassettes in their apartment in a pinch.
Read the full Fast Company article here: Music’s Weird Cassette-Tape Revival Is Paying Off
Honestly, when deciding what kind of merch to produce to sell at shows, cds are pointless, and vinyl is often too expensive to take a risk on. Even if the cassettes we sell end up just a carrying case for an mp3 download code, the price point, easy transport and markup, and the allure of buying a physical item (even if you don’t use it) all make those ridiculous, chintzy-feeling, rumbly jerks a feasible thing for a band to sell on the road.