Dear music industry: make lemonade.

Rather than send in the lawyers, Maiden sent itself in. The band has focused extensively on South American tours in recent years, one of which was filmed for the documentary “Flight 666.” After all, fans can’t download a concert or t-shirts. The result was massive sellouts. The São Paolo show alone grossed £1.58 million (US$2.58 million).

Read the full article: How Iron Maiden found its worst music pirates — then went and played for them

 Update: I am disappointed to find that this article was inaccurate (mostly about the band’s involvement) but I can still get behind the point. Find out where your audience is, and find ways to get there, whether physical or digital or by offering a different kind of experience that can’t be copied. 

p.s. I love them more than almost anything.

Airbnb: Urgent Toronto Accommodations

I am reminded of the organizing that happened in Halifax (and lots of other places) when planes were grounded by 9/11 and tons of air passengers suddenly needed places to stay.

(In our rickety old building on Barrington Street, a bunch of us made a plan to share studios or sleep elsewhere so that we could offer a few apartments, but *cough* strangely enough, nobody was placed in our beautiful-but-tiny, -cracked, -mousey, -musty, -smoky places…)

I think this is an amazing initiative from airbnb, to step up and consolidate in a way that makes it super easy for resources and need to find each other. I love the idea of companies recognizing their own potential strengths in their communities, however large or small.

Airbnb for Toronto ice storm

Google drops the curtain on search term referrers

‘Not Provided’ will force innovation.

Martin Crutchley

Farewell to descriptive referrers! Google has extended the wall behind which it has been hiding search terms from signed-in users to all searches. This is going to change the structure of the SEO marketing business, particularly where it comes to real engagement KPIs over search term volume, and perhaps more moves towards Adwords investment to get keyword information. I can’t help hoping that a side effect of reduced knowledge about keyword success might be better, more natural copy.

Searchengineland has published an interesting overview of industry opinions.

Factory Fire Capital of America: Pawnee, Indiana

PERMITS DESK ANNOUNCEMENT
by Donna Meagle

This goes out to whomever has been secretly leaving permit forms requesting “Donna Meagle’s phone number.” Listen up and listen good: you have my attention.

NOTE FROM RON SWANSON

I only recommend companies I respect, whose products I use myself. That is why I fully recommend wood for your campfire needs. There is a product purporting to be wood that you can find at your local hardware store. I do not respect this product.

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