Tablet storytelling is visual, tappable, deep. Poynter findings about tablet use and interaction:
“A high expectation comes with the device,” said Quinn. “During our study, we saw readers tap and tap on elements that weren’t tappable,” she said. “The element of discovery is one of the joys of the tablet. And for journalists and storytellers, it takes practice to develop the skills to create consistently strong interactive experience in a story — especially in a daily product.”
As a user, this is an intuitive truth but I’m happy to see some support for it in the Poynter findings. I have run up against a few management opinions along the lines of, ‘well, the other guys aren’t doing anything more than we are, anyway.’ To use this as an excuse to maintain a mediocre baseline ignores the opportunity to move ahead of the competition with a better product. Right now, the competitive field is still relatively shallow, and users are sorting through all the crappy digital page-turners to find high-quality tablet magazines to add to their regular reading list. What a great time to stand out!
Check out the list of winners at the Digital Magazine Awards. I was excited to see the crowd led by a ton of magazines I hadn’t heard of, including Post, Edge, The Maior, and Inquire.
Though Hughes may be a millionaire many times over thanks to his time at Facebook, he has no intention of committing endless fortune to his new magazine: He says he wants it to be in the black by 2015.
“I think it should be profitable,” he said Tuesday at Harvard’s Shorenstein Center on the Press, Politics and Public Policy. “I think it’s our challenge to ourselves, and to the world, to prove we can find a profitable model.”
I am super interested to see what someone from such a strong social background is going to do with an editorial property like The New Republic.
Our iPad edition for RD won a COPA Silver for Best Tablet Edition last night. Very pleased, and Gold went to the beautiful, stylish, slightly mysterious art-featuring-and-selling Wondereur, so I have nothing to complain about. Clin d’Oeil was also up for it — I saw them present on their iPad edition a few weeks ago, and it was definitely a product to compete with. Would have loved to have been there to see our old colleagues Sparksheet clean up in the blue division. (Other winners listed here: Canadian Online Publishing Awards.)
It’s really nice recognition for our team, but I am disproportionately preoccupied with a) how it took more than 12 hours for an online-publishing-awards-granting organization to post the winners on its website, and b) how none of those front-page articles can be linked to individually. Also, c) will I ever not be web-standards grumpy?
“Cutting clips out of a physical magazine is ingrained so deeply in the culture of magazines, and until now that was completely lost when reading on the iPad,” Paul Canetti, co-founder of Maz and a former Apple designer, told Mashable. Clippings essentially gives readers a chance to indulge that urge to scrapbook on Pinterest.
Unfortunately, this feature is part of a proprietary service offered by Maz, which publishes pdfs rather than DPS publications, but it’s a neat idea that the competitors are going to want to catch up to.