We’ve been paying particular attention to what other magazines have been doing with vertical and horizontal orientations. Moving to dual-orientation is a big step that demands a lot of investment because ALL your pages have to reflect your choice — you can’t throw a dual-orientation page in a magazine full of single-orientation articles.
I did, however, notice that Fast Company has decided to make their own rules on the vert/horiz thing — although they’re a vertical-only publication, they’re not afraid to ask their readers to turn the iPad on its side when a layout deserves horizontal.
Paper by Colin Fleming over on Adobe site:
One interesting note that I didn’t expect:
“If only a 2048 folio exists on the Distribution Service: The folio will display ONLY on the iPad3. It will not be downloaded to the iPad or iPad2. Therefore, if you want to ensure that you are able to make your content available across all iPad devices you need to choose between one of the first two options above.”
Thanks to Chantal for this great link: 7 Lessons in Magazine iPad App Design: A Master Class with Creative Director Robert Newman
Some ideas he touches on:
-plan it out on the wall, together
-interactive, but give some breathing room as well
-redesigning features is easy, redesigning departments is hard
-digital design planning influencing print templates (RD used as a sample image)
-dual or single orientation?
-digital covers should match print covers